Some of you may remember, a few months ago, I promised to do a complete case study promoting a site basically with Ultimate Demon for all the links and Kontent Machine for all the offsite content.
What with one thing or another, the case study was delayed by a couple of months. The product the site was due to promote went into some final testing difficulties and I was loathe to have my landing pages optimised too long, getting visitors but having no product to sell.
I was working with the developer of the product and knew I would have a head start on most of the other affiliates in this field. So being an early or first adopter wasn’t an issue. I just didn’t want to waste resources and visitors, possibly getting the site a bad name as a “dead end” before the product even been released. Consequently, when the product finally did come out towards the end of April 2013 I was ready to go. The site was up and the promotion began 96 hours before product release.
As far as case studies go, the remit was pretty simple.
To record the number of visits per day and to only promote by a simple and effective method.
So Is The Case Study Complete?
It’s hard to say when a case study is complete. It could be argued that this site is a going concern and as I’m continuing to promote it for sure. I just picked a random point in time to report what’s happened so far. The site and the new product (I changed the product I was promoting – see below) continue to do well, but you have to draw a line in the sand somewhere.
What Tools Did You Use To Promote With?
The definition of tools is open to a little bit of interpretation. I don’t want to be accused of leaving out items that you’re going to need if you want to copy this technique. Specifically if they are going to cost you money. So below is a list of everything I’ve used down to the smallest detail. There are some choices and decisions to be made here. And I’ve noted them where appropriate .
- Ultimate Demon (All Linking)
- Kontent Machine (All Offsite Content)
- Captcha Sniper (Approximately 50% of the captcha solves)
- Death By Captcha Subscription ($33.45 in total for this project so far)
- 10 Fully Private Proxies ($44 for 4 months so far)
- 6 Articles for onsite content (written myself – including landing page/sales page)
If you were starting from scratch than a first months outlay of about $164 will get you started with an on-going $95 per month.
Download a free trial on Kontent Machine via the link below.
This assumes you are going down the long-term expensive route of a subscription to Ultimate Demon and Kontent Machine. These figures can be dramatically reduced over the medium and long-term if you buy Ultimate Demon out right, and, if the opportunity arises again, buy a Kontent Machine license. The on-going cost then is less than $21 per month. Remembering of course that Ultimate Demon, Kontent Machine the proxies and Captcha Sniper can be used for as many concurrent projects as you want – for no additional extra cost.
I’ll go through the steps here. This is the exact method used to promote the site which was on the WordPress platform.
- Optimize WordPress:
- Add appropriate plugins to the new site “Yoast” SEO, a Social buttons plugin, a stats package called “WP- Slimstat”, a contact page plugin. All 100% free.
- Create landing page (Page not Post). Set WordPress to display this page on the root URL
- Add 5 posts each targeting a single main keyword each. These keywords are strongly associated with the main product and the articles link back to the main URL with exact match anchor text for these associated terms
- Set “Site Title” and “Tagline” to strongly reflect product and niche
Right – now onto the job proper. First crack open “Kontent Machine” – The method I use is overkill in terms of content production. I run 5 different campaigns targeting 1 of the main keywords each. This took a little bit of thought as I then had to think of three different lower-level keywords which would trigger Kontent Machine to fetch relevant content. This meant finding 18 other keywords in total all of which were in the same general niche but varied enough to avoid too much duplication of content in the individual campaigns.
To explain – the root URL had one campaign – each of the 5 posts had it’s own campaign – 6 in total – 3 “sub” keywords per campaign = 18
Here’s an example. Let’s say I have three keywords and they are”Dog”,”Puppy” and “Hound”
I have a post for each of these on my site linking back to the main landing page. Selling something in the dog training niche. I run a campaign called “Dog” in Kontent Machine and set it up like this.
The campaign takes perhaps 15 minutes to run. It’s completely hands-off and I can then export using a contextual link set up something like the one in this image (Remember these are just examples, you will want a lot more variation than I’m putting here also consider adding other links to none competitive authorities in your field for citation)
Okay, back to the real case study. I’ve run all six campaigns It’s probably taken about 90 minutes. Of course I’m completely free to do other things while they’re running, I’m normally preparing content or optimising a website then pausing every quarter of an hour just to start another campaign. Once you complete the amounts of content is astronomical. Enough to make literally millions of articles. That’s before we use any word or phrase spinning.
In “Scraper Options” I’ve set the application to spin using the inbuilt spinner.
- Frequency = 2
- Word Amount = 5
- Words/Phrase = phrase
- Checked the box “Don’t use original words”
Once this is complete or use the “Export” option and select “Ultimate Demon [premade]” from the template drop-down menu. The campaigns I’ve run have been produced a hinge amount of usable content, I’m going to create a lot of highly unique content automatically now. In the same export dialogue I click the “Change UD Settings” button and alter the template settings to look like the image below.
I do this six times, once for each campaign. Each set of results is saved to a separate folder giving me a total of 180 super spun articles 180 super spun wiki pages, the same number of bookmarks and the same amount of Web 2.0 content. Each article is capable of producing a nine figure number of unique outputs.
What About Ultimate Demon?
Rather than reiterate the methods I use with Ultimate Demon, simply download the Ultimate Demon Advanced User Guide that is available free, not even a signup required, at the top of every page of this site, or if you can’t be bothered to scroll back up its here 🙂
This will give you all the information you need to run super powerful campaigns targeting the highest authority sites we all direct links. I see no point in just copying all that technique over again.
I used the “groups” method. Around 45 high PR sites directly linking. With the rest in a second tier and pings and low quality bookmarks (0 or N/A PR for an indexing tier)
Each post had its own 1st tier as well as the main page. Profiles were posted to many times as per the best practice advised in the Advanced Users Guide.
Let’s be realistic. Google does not measure in days any more, and although you may bounce around and have short periods of time dominating page 1 here and there during your first few weeks, it is very unlikely that websites in moderately competitive niches will settle for at least six weeks. In some cases this can be three months or more. This is probably paranoia on Google’s part, they are scared of giving the new, unknown website top billing. They’ve been conned in the past, they are probably worried they are being conned again. In the background they are doing a lot of checking both of your site and of your links. The key factors seem to be unique content on your site and excellent variation in all of your offsite linking.
The method on this page wins this battle hands down as you’ll see…
Even I was surprised at the amazing take up here. These images are from Slimstat on the site itself. It doesn’t show any movement in April, I did actually get a little bit of traffic that given the huge volumes from May onwards, The scale of the graphs is that extreme that the tiny blip that a few dozen visitors towards the end of April caused is not enough to lift the Green line above the x-axis by one pixel.
- April 73 visitors 71 Unique IP’s
- May 20,844 visitors 16,002 Unique IP’s
- June 33,455 visitors 22,791 Unique IP’s
- July 49,983 visitors 22,804 Unique IP’s (High return visitor rate)
August to date (to 11th August) over 28,000 visitors across almost 11,000 IP’s
August looks to be heading for 75,000 visitors.
As for retention and page views. The figures here were excellent! Worth measuring these as they go a long way to prove that the traffic you are generating is niche related and targeted. Here’s an image with those stats.
These figures are off the chart (well not literally – I can see them on the charts) but astonishingly good, at least 150% better than I had hoped for.
Ranking in SERPs?
From May 23rd onwards the site was number 2 for the product name and in the top 3 consistently for 5 of the 6 keywords the post pages were targeting.
The main keyword was the product name, it wasn’t a difficult target and it settled quickly into the number 2 position world wide behind the developers own site. The rest were to drive niche related rather than product traffic to the site (important if you want to develop the market not just peel away affiliate commissions from a developer for sales they would have made themselves were you not even there).
These were generally tougher. Why…?
The product itself was a brand new name – no real competition for the exact match at all. My site easily got to number 2 behind the developers site and sometimes, for a few hours early on – actually went p0ast the developer. Most of the buying traffic early on for that phrase came straight to me as I offered the affiliate discount and bonus which the developer did not.
For the 5 other terms the competition was low to moderate according to Google keyword tool
- Keyword 1 Medium PPC competition ($1.33 PC) 22,600 exact match searches per month
- Keyword 2 Low PPC 9,000 exact match searches per month
- Keyword 3 Low PPC 1,800 exact match searches per month
- The other 2 were under 1000 each but very focussed on the “need” market for the product in question.
The 22,600 phrase was in fact an easy hit in natural search – it’s often the case that the PPC results Google gives you are not an accurate reflection of natural search ranking difficulty. That’s normally something you just have to find out for yourself. The 9,000 phrase was the tough one and the best I managed was number 9 which was often on page 2. The rest were solid in the top half of page one and provided added value to both my site and the developer.
Note: Just ranking for brand name for a just released product is not hard – however it does not add value to the developer as they are normally number one for that anyway. Add value by ranking with associated terms. Get people interested in the niche not just the brand. If you promote products you actually use yourself then this is not too hard to do, chances are you are already well versed with the nuances of the product and can probably write quite fluently about it if you try.
NB – Remember – not all website traffic comes from Google anyway – in the case of this site barely 50% came direct from the search engine giant. The high quality links and decent readable content on them provided plenty of 1st tier click through for the rest.
In this case, success is bittersweet.
In terms of driving targeted traffic it has been a fantastic success. However, in early June I realised the product I was promoting was just not selling particularly well. After making a few hundred dollars in the first month the take up rate dropped off sharply. I added more content (post dating it to make a batch look “natural” at least to visitors if not to Google’s dated index) It didn’t work, the product had pretty much died a death, and I was only promoting this one thing.
It was a reasonable product made by a team with a pretty good background in development, but perhaps something people are not ready for. That being said, I have since repurposed the site to sell a different product and sales have picked up markedly. I mentioned this as I’m pretty certain the developers will read this blog post at some point. Sorry chaps, it just didn’t seem to be working.
But in terms of building up a site capable of making a good income, hundreds of dollars per month, requiring very little capital outlay and perhaps a day of your time to set up, then this really does the job. I used various old tricks such as adding more new content, post dating a lot of new content with old doing some “social noise” tricks with Twitter and Facebook.
The fact that it was poorly monetised with a product that few would commit to buying is not the site’s fault. Since I repurposed it, the same traffic brought in almost $500 in July, traditionally a very quiet time of year for affiliate sales (except those specifically allied to the vacation market, which this was not) and looks to be heading for perhaps $700 in August.
Not life changing, but if the process was repeated 4 or 5 times this could become an income replacing strategy quite easily.
Questions? Go on – you know you want to – leave them below. You want to know the niche and the site – see how it’s been changed? I’m not putting that here, but if you leave a comment below I’ll make sure you get the detail. If I publish it openly I’m asking for it to be abused.