As a change from the normal tutorial type of post, today is going to have a short post about something that I’ve noticed occurring on Google search engine’s results over the last few weeks.
Here is something I’d like to say to Mr Matt Cutts. It is broken.
On example after example the top 10 results in Google and now returning results from the same domain. Listed sequentially and including such asinine results as the “contact page” (with just a form in it) and “About Us” page with 30 words of generic text.
Other sites in the niches are left way down the list. URL’s that are actually offering value and choice to the searcher.
An open question;
What sort of value is this adding to somebody using your search service Mr Cutts?
From this point of view at least absolutely none!
Now you might think that I’m saying this because I have a genuine gripe. That it is my sites that have been relegated down the SERP list and being crowded out by others. Nothing could be further from the truth. Across most of my network I am actually benefiting from this ridiculous multiple listing phenomenon.
Here’s a quick video.
But why is it happening?
Well, I have a theory, (and no it’s not about a brontosaurus), for a long time Google and the other search engines have claimed that they will take each URL within your website and treat it independently. This has been the aim of release the last four years. Every page on your website can have its own Page rank and the ability to appear in Serps on it’s own right. All very laudable and correct.
Now here’s the tricky bit. There also has to be a connect between the individual URLs on a site and the root domains overall authority.
The authority is being used by Google’s algorithm to boost internal pages and posts far too high in SERPs
In other words if your root domain has a higher authority rank it boosts all the subsequent URLs beneath it for each and every search term likely to be targeted. This is not good, or at least the algorithm that does it requires re-balancing as the results are currently being returned seem to be giving to much emphasis to the main domain names authority being transferred to valueless internal URLs.
There are examples of “Coming soon” pages which, when you open them simply have the words coming soon and nothing else. They are ranking top 10 for some very competitive key phrases on their own just below a page from the same site that actually deserves top 10 recognition.
As I write this the situation has been ongoing for about the past four weeks. I first noticed it on 15 July 2012 it is now 12 August 2012. I will be keeping an eye on it and hoping that our favourite search engine gets round to fixing it pretty soon.