Monthly Archives: February 2012

Ultimate Demon – WP Plugins and Link Building

In trying to write a blog on Ultimate Demon, one of the problems I’ve come across in the recent weeks is one that I’ve created for myself. When talking about Edwinsoft’s Ultimate Demon’s linking abilities and features, there are so many issues and topics we could discuss that I made the decision to start discussing several at once. This has lead to many questions and emails (and video replies) asking questions and raising issues at a real tangent to the direction I had planned to take my Ultimate Demon SEO and linking discussions and tutorials.

So here I am being led by my readership when I move onto WordPress plug-ins that will help you to make the most of both on-site and off-site SEO optimisation particularly when using a link building program such as Ultimate Demon.

First of all, apologies for those of you that are not using the WordPress content management system for your website. I know there are many of you out there. It is also true to say that because of the ability to add SEO plug-ins and optimise WordPress sites semi-automatically using readily available code, that many of you do use WordPress on your sites.

My article a few days ago stressed the importance of on-site optimisation before attempting any link building it with Ultimate Demon or any other SEO or Internet marketing software. The most important aspect in this is your content, it should be.

  • Unique – REAL unique – not “copyscape passed” unique
  • On topic
  • Plentiful – The more on topic, unique content the better
  • Regularly Updated
  • Contain other media – Videos, images (correctly tagged of course)
  • Have internal links – To existing posts on your site where appropriate)
  • Have external links – Top other sites that are authorities on particular aspects of your discussion

Save your “copyscape passed” unique content for off site link-building if you use it at all. Writing your own article with a speech to text program and microphone is a ten minute job with practice. (and spinning your own unique work for syndication is pretty much totally “White Hat”

There there are many tools available on the Internet that will give you an idea of whether your written work is suitable and strong enough for Google and the other search engines to consider it worthwhile ranking highly in search.

Ultimate Demon of course is all about your off-site SEO, linking to and from other sites and getting your own content found on the Internet. So we’ll start here with a list of plug-ins for WordPress that will aid Edwinsoft’s excellent Ultimate Demon in helping you with your link building strategy.

The sort of tools you may need to look at include automated linking tools, relationship building tools and plug-ins that allow you to monitor your position at performance against various metrics such as serps and your Alexa rank.

If you are a commercial website with a client base you might also be looking for plug-ins that provide automated information to your clients. Here we’ll have a look at a few of the best WordPress plug-ins to use in conjunction with Ultimate Demon for off-site search engine optimisation.

The only off site link building or “link enhancing” plug-in I would recommend is one called back “link energizer”.

Backlink Energizer NOT an affiliate linkWhile it doesn’t create links directly to your posts,it does almost guaranteed that every piece of content you write will get indexed. You’d be surprised how many times you spend ages writing and optimising a post only for Google ignore it and fail to index it correctly. Often the search engines might not find your links at all without a subtle “push”.

It goes without saying that the ping module in Ultimate Demon can do some this almost as well. But if you’re adding a lot of content to many sites in one go outside of Ultimate Demon then this one plug-in which runs on the servers that your WordPress sites are installed on will save you a lot of time and effort.

This isn’t an affiliate link I have nothing to do with back link energiser from a business sense, I have just found it useful and it’s relatively inexpensive.

On-site SEO is where WordPress plug-ins that run in conjunction with a link created using Ultimate Demon really come into their own.

Until recently I recommended several different plug-ins to perform most of the optimisation needed on-site, but they have now nearly all been replaced with a free plug-in called “Wordpress SEO by Yoast”

Link to Yoast PluginThis WP plug-in replaces several others are used to use to create XML site maps and ensure that my post titles and meta descriptions and correct. It has the added features of allowing you to configure your robots meta file and clean up your permanent structure as well as enhancing your RSS feed and ensuring that your header section is and they text that will appear in the description box under your web title in search engines reads as you would like it to rather than the random text that is often selected by Google. Having Ultimate Demon RSS submitter send out your feed once polished by this WP plugin will give it a real boost.

There are other alternatives of course, and if this is a little too complex than you can have plug-ins that do each feature individually.

The final sort of plug-in I would recommend for your WordPress installation is ones that help you optimise any external social media sites that you have running in conjunction and supporting your blog.

Individual plug-ins that display your twitter feed or send your posts or comments directly to a Facebook page can be extremely useful additions. Have a look at these below.

I’ll finish this post on plugins to help Ultimate Demon optimize your link building by mentioning that “Google +1” is becoming a more important factor in search engine ranking. To my mind this seems a dubious and even cynical innovation.

They have always set themselves up as “judge jury and executioner” as far as your online success in business goes, but now with “Google +1” they seem also keen to manufacture their own evidence.

An unnatural and unwieldy hegemony that I hope is broken soon by some small independent companies.

But right now, it might be worth getting some naturally cultivated Google +1 links to your website as well, and installing a wordpress plug-in which clearly displays both the number that you have and makes it easy for visitors to “Google+1” you and your site.

Ultimate Demon – Edwinsoft,s premier link building tool, will do wonders for your offsite SEO. Having some control and understanding onsite optimization and using these WordPress plugins will help the other side of your internet marketing efforts enormously.

Ultimate Demon New Linking Strategy – Part 2

Part one is here

I’m guessing many of you who have been in SEO for a while have seen linking diagrams such as the one pictured below.

Ultimate Demon is of course perfectly capable of making structures such as these. In fact it’s probably the easiest sort to make. You would first task it to create around 60  Web 2.0 sites as your tier one links, and then move on from there. Link pyramids, link rings or perhaps “push” linking.

Ultimate Demon. Example of a poor link structure

It’s a little unfair to pick this picture, and it’s not my own work. I’m hoping that the site that promotes this is using it as an example of what used to work rather than the services that they are providing now, because the simple fact is this is no longer anywhere near as effective a system and method as it used to be. You can certainly make Ultimate Demon do far more than this.

First ask yourself this question. Do you think Google knows what Web 2.0 site is?

I’ll answer that for you, yes, it almost definitely does.

Now five points for the person who spots the rather massive footprint that the diagram above has.

Right, every site that has direct link contact with the money site is a Web 2.0 URL.

Why is this a problem?

There are two main reasons why you want sites to link to you. Firstly to pass traffic onto your site. So a visitor first arrives at a Squidoo lens or a Hubpage or whatever, sees your link clicks on it and arrives at your site.

But the main purpose of the structures is to actually add SERPS power to your own web pages. And to do that you want lots of links from lots of different sources. (Something Ultimate Demon is excellent at).

Articles, directories, bookmarks, and of course Web 2.0. In addition, as I mentioned in part one there is nothing wrong with having high PR forum profiles and blog comments as well. In fact anything that adds value to your site.

But there is another level of complexity here. How realistic are linking profile do you think it would be for only high PR links are directly connecting to your website’s URL’s?

Again, the answer is not very realistic at all.

If nothing other than PR three or higher URLs are directly linking to your site this is in itself a footprint. And today’s linking strategies should all be about obfuscating your linking structure. Perhaps making it that complicated over a period of time that even you can’t fully understand it.

Ultimate Demon used to make complex backlink structures from high PR sites

So, here is where Ultimate Demon comes in again.

Following the video above and repeating the steps taken in it for each type of site you can initially pick out those with a PR high enough or an Alexa ranking low enough to be considered as your first-tier proper.

Do this regardless of the type of site it is. I can’t stress this enough. There is this strange and wonderful idea that Web2 sites are the “glory boys”, and should be the only ones with direct links to your money pages.

This is not only untrue, it also giving your linking structure a very large footprint. As we mentioned above Google and the other search engines are well aware of what a Web 2.0 site is, and if that’s the only sort that is linking to you then there’s your easily spotted footprint right there.

For those who don’t get this. A footprint that looks “unnatural” is likely to get penalized by the search engines. Why? Because they will make the assumption that to have this very formulaic looking structure you must have “done it yourself” or hired/subscribed to a link making service to make these links for you.

That’s self promotion, and the search engines HATE self promotion. They want to see a natural linking structure caused by individuals finding your work and linking to it themselves because they believe that it adds value and is useful to visitors of their own websites.

They don’t want evidence that you just made a ton of links yourself.

A footprint like the one in the top diagram looks openly and overtly self promotional and un-natural. It’s a link pyramid, and like link rings and push linking it’s an obviously artificial structure.

You can maybe guess what’s in part three of the Ultimate Demon linking strategy, but there will probably be at least a part for and possibly even a part five as we look into it in a little bit more depth. I hope then to do a couple of case studies to show you how this works in comparison with traditional linking pyramids, link rings and the 2011 buzzword “push” linking.

The great thing about Ultimate Demon is it allows you to do any or all of these relatively easily as long as you understand the administrative features that come with this product.

Now I’m not saying your site will fail if you use an old-fashioned linking technique, what I’m saying is use these ideas and come up with a unique linking profile just you. Disguise your footprint and make the most of Ultimate Demon and the other SEO tools you have at your disposal.

Coming soon Are several videos concerned with scraping, a few case studies and the last two or three parts of the linking strategy. I hope to have perhaps 20 or 30 more videos up by the middle of March making this as complete a tutorial guide is possible. Take care, and keep linking.

Linking Strategy Part 3

PS Thanks to the competitor on Youtube who has flagged every single one of my videos over the last weekend. I’ve had an email from Youtube admin this morning telling me that the temporary “hold” on my videos has been removed and that the account that created the false flags has been banned.

I am sure it was a brand new account made just for the purpose of flagging my videos, but I’m also pretty sure who is behind it and I’m not going to retaliate with that sort of stupidity – I’m going to beat you on quality of new content over a very long period. How do you like those apples?

Ultimate Demon – The Importance Of On Site Optimization

Those of you that have been in Internet marketing and search engine optimisation for many years will know that the rules are always changing. What works today may not work tomorrow. Ultimate Demon is tool for now, and for the future, but let’s not forget that off site linking is just one half of the key to unlocking success in SERPS

Going back just over 10 years I remember that Yahoo was the main search engine.

In 1999 I’ve never even heard of Google. I’m middle-aged, and that doesn’t seem as long ago as perhaps it does to some of you younger people. Some of the tricks you can use back then to get on to page one and even ranked number one for some relatively commercial keywords were frankly pretty bizarre.

One of those remember well was spamming associated keywords all over your page in the margins and above and around the header with the font colour the same as the background colour so it was to all intents and purposes invisible to anybody visiting your site for the first time.

However, if you had cause to right click and drag your mouse (thereby inverting the colour scheme) all this invisible text suddenly became visible. The number of sites I saw the try this trick. It would not work today, in fact it would probably get you penalised.

What’s the point of this reminiscing? How does this tie in with Ultimate Demon?

You see, the most important content you will ever write will be the content that appears on your own site.

Here’s a little test you might want to carry out yourself.

Do you have a hobby? Maybe an outdoor hobby or sport or something that you actively do all the time just for the love of it?

Now, like many hobbies and pastimes and sports it will have its own language. People who understand the topic will be able to talk and use phrases that other people less “au fait” with your hobby or interest would have no idea about.

It’s probably happen to you on social occasions. You meet somebody with the same interests as you, start talking, and before long everybody else around you is looking at you with a glazed look in her eye – because they aren’t in on the topic, they don’t understand.

So take one of the specialist phrases that you know that this particular peculiar to your hobby and type it into Google.

Now scan the first five or 10 pages of Google for the BEST information you can find on that topic.

Where is it?

85% of it, at a bare minimum, will be on page 1.

Most of the rest will be on page 2. By the time you get to page 3 or 4, the information you will be finding will be out of date irrelevant or a completely different topic that has somehow got associated with your keyword.

The second part of the test is to take a few of the sites on page one and check them for links. Scrapebox can do it, but just typing “link check” into a search engine will return any number of tools to do the the job SEO Quake is a decent browser based tool for instance (though not very good for local internet marketing)

I’m guessing that you’ll will find, on page one that there are sites with less than 10 links – even if the term you are searching has some commercial value.

Why is this site here? How did it get there without any/very few links?

I’m guessing that the pay-off here would be that that site has a lot of regularly updated and bang on topic content. Text content is the most important bit embedded videos will also help as well as other media. The other factor will be that this content will be 100% unique in most cases. I don’t mean “copyscape” unique or “almost unique” I mean written once – specifically for the purpose of posting on this site unique

Where does this fit in with Ultimate Demon?

Well, your content is playing an increasingly large role as the “bait” that attracts good results in SERPS. Onsite content, on topic, relevant and regularly updated* Links are paying an increasingly smaller part in search engine ranking. They are, and will probably always remain important, but no where near as much so as they were just 18 months ago, and the trend is still “down”.

With the recent algorithm updates, this is the way Google and the other search engines are going.

They know very well that links can be farmed and spammed, and that there are so many platforms as so many ways to farm and spam links that they are fighting an uphill battle to prevent people bucking the system.

On the other hand, they are getting much better at analysing the content of your site. They know what’s on topic and what isn’t, they know what’s unique and what isn’t (they are getting much better at this) and they analyse things like the frequency of updates, the number of visitors and how long they stay.

All of this is much simpler, and much quicker for them to police and maintain as well.

Good content, regularly updated, 100% unique…..nothing you do in search engine optimisation is more important than this. Check out latent semantic indexing here

Links are your advertising, of course you should get links. The chances are you will fail or at least take much longer to rank without them but as time goes on and with every major Google algorithm update links are getting less and less important. As recently as 2009 I’d estimate links were responsible for 66% of your Serps. I’m guessing now that figure has dropped by at least 10%.

“Latent semantic indexing” is a phrase used to describe how the quality of content on your site attracts search engines to rank you highly.

We will be looking at that in a few later updates and how good quality content on your site is the hook which the links you create with tools like Ultimate Demon need to latch onto.

*I don’t necessarily agree with as it’s not necessary for some niches – but that’s the way it is these days)