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Social Media Client Solutions

Social Media Action Plan Client Handling For Agencies And Individuals

New to the series? This is the final post in a set of three. It’s the  biggest, and probably in many cases the only one you’ll need if you have a basic understanding of how social media works and a little knowledge of how your niche/marketplace operates on the web. Here’s the links to part one and two anyway; Preparing a website for visitors Locating your potential client base Finished? Great,  then welcome to…  ...

peronal blog network deleted

Why I Sold My P.B.N

And Won’t Build Another Private Blog Network Here’s another example where I could answer this in a matter of a paragraph and say “because long term it was more cost effective not to”. I’m guessing though that a statement like that will require quite a bit of explanation. The History Of My Network It started with the fall of “Build My Rank” about 3 years ago. It took a couple of my “churn and burn”...

Adwords PPC data has many uses

Adwords Keyword Tool Used For Market Research

Some things change very little, using the Google ad words tool as a primer to start building your website is as sound advice now as it was 10 years ago. A word of warning however. The information the tool gives is specifically for pay per click campaigns. I’ve seen it used as if the traffic levels and competition levels it reports were also relevant for ranking in natural search. This isn’t the case. But that...

Google Manipulate Search Results Shock [RANT]

So Amazon, Tripadvisor, Yelp and Bing are upset that Google orders their index specifically to promote their own products. Details on The Drum here Errm, Google is a WEBSITE – owned by a company that wants to make a profit. The fact that for some inexplicable reason people now consider it the de-facto portal to the internet is a function of their own short sightedness and gullibility The Facts Of Commercial Life It is Google’s...

Is Kevin Pietersen set for a stellar season in English first class cricket?

Who Is Right About KP?

Mark Butcher reckons KP will get 1000 runs before the end of May playing for Surrey in the English first class system.   Let’s face it, the English first class system isn’t a particularly challenging place to get runs these days. Slow bowlers and spinners who don;t turn the ball. An environment where any pace approaching 140 KPH is called “quick” (see my rant below)   So is Butch right? Will Kevin Pietersen come back...

Google mobile ranking change april 2015

Google Introducing Real Time Ranking On Mobile Devices

I’m guessing those of you reading this who are in the online marketing business are aware that Google will be introducing a quasi separate algorithm for ranking mobile searches on the 21st April 2015 (about 5 weeks time as I write this). While other websites are going into some details about the “how and why” of this, I thought I’d add a couple of “what to do’s” to the mix, these being Improving Your Mobile...

creating a content focus for mobile visitors

Is Mobile Specific Content As Important As A Responsive Website

Should You Consider A Dual Content Strategy For Your Website? From the outset, let me tell you, this is not a cut and dried concept. The idea that search visitors have a completely different mind set if they arrive via a mobile device as opposed to sat at a PC or laptop. I mean first of all, I realised that my idea of “mobile” was not what it should be. I’m gradually coming to the...