Co-Citation, Profile Development, Relationship Building and Lasting Value For Visitors. A Formula For Long Term Success.
And How To Implement These Ideas In A Cost And Time Efficient Manner
There is a psychological element to Internet marketing, for me at least, and it revolves around fear. More specifically it is the fear of failure. The idea that there are too many aspects of the process that I don’t control. Not only don’t I control them, many (such as Google’s exact onsite and offsite requirements to be seen as a “good” site”) are deliberately obscured to prevent open abuse of those who might otherwise crack the code.
It’s also the fear of being discovered. Worried that the methods I’m using to promote my site, which in turn is my livelihood and supports me and my family, will one day be deemed unsuitable by the search engines or my visitors and that the income empire I thought I’d built up vanishes overnight.
Let’s face it, this happens to people. Updates come and websites are wiped out from search engine rankings two or three times a year. Who knows what collateral damage this causes to people who honestly thought they were providing good value? Sometimes it’s best to just stop what you’re doing, take a step back and really look to see what’s required. What does Google and more importantly our potential visitors actually want, and how best can we provide that in a way that gives long term results that please everyone?
Selfish SEO Has Long Been The Issue
The media at large is always telling us that the Internet is about sharing ideas, theories and experiences. The search engine optimisation has rarely been about these things. It’s very selfish. You create a link to support your site. You create a second-tier link to support your first tier link and an indexing link to power your whole system up. Foremost in Internet marketing the purpose of these links is very singular. To convince Google that your site is popular and in turn produce a rise in their index.
In 2009 the search engines worked out just how focused and selfish the structure we used to call the “Link Ring” was, and now in 2013 it’s taken the same dim view of the “link tree” or “link pyramid”. And let’s face it, they are selfish structures. In most cases interested 100% in self promotion and with next to zero value for visitors,
Traditional link structures have four problems.
1) They are obviously made for self promotion. (DOH) and Google does not like aggressive self promotion
2) They are easy to spot for Google’s bots – They play “follow the links” and work out what site is really benefitting and then penalize it for aggressive self promotion. So simple. They did in in 2009 with link rings, now they are following the trail again with link trees or pyramids
3) Selfish SEO offers little or no value to the reader.
4) Most old fashioned direct link methods do not promote “click through”. The links are there for SERPs only and not for “people”. Links should also be for people.
Introducing The Powered Link Node Or Link “Mesh”
This image may take a little explanation.The video here goes into the broad brush reasons for why it might be the future of off-site SEO.
Advantages Of Link Mesh – The Unselfish Linking System
1) Association with authority sites and those offering complimentary products or service has been shown to provide SERPs value for your link profiles
2) Co-citation means unselfish linking. Google likes unselfish!
3) Very hard for bots or spiders to follow a trail and see self promotion
4) Creates opportunities for relationships with others in your broad niche (you can avoid direct competitors of course)
5) Visitors to your profiles will get more value. In the long term this will translate to better results and return visitors which you will benefit from.
6) You still have complete control over your profiles. What you post, when you post and what it links to.
7) Reduce the likelihood of spammy looking profiles getting deleted by the site owners.
Over the next week I’ll be adding to this page going into some detail and showing how to implement these ideas using currently available AAA back linking tools.
Below Part 2 “Where To Build Profiles” added 21st October 2013
Deciding Where To Build Profiles
Here’s the trick. Where should you build your profiles? There are hundreds of high Pr site out there that might be good enough for the job, so which one should you choose?
The criteria here, in my own order of importance as I filter through the lists are.
1) Relevance. Does the site I’m going to invest my time in currently support the sort of content I’m going to produce. Do other users already successfully link out from their own profiles to similar sites to mine? Things to look for here are sites that have categories that you may need to pick from.. Is your niche included – even generally? If not, then it might not be the place for you.
2) Authority. I was going to say Page rank, but Google’s recent reluctance to even talk about another Pr update and the bumbling reasons given for a year long gap suggest that (as many thought all along) Page rank is not long for this world in it’s current form at least
Time for a conspiracy theory here. Are Google about to adopt Moz rank? Is that why Moz repositioned themselves recently – dropping the SEO from their title?
Google buys Moz or buys a licence to use their trust and authority measures?
I doubt it, but it is a possibility I suppose.
So authority needs to be measured some how, and while Page rank is still a possibility, it’s worth looking at the trust and authority metrics that have been gathered more recently and from independent sources. Majestic SEO offers a relatively cheap way to get an idea of trust.
WordPress – a huge site with a trust rating of 92 (out of 100) and a citation of 93 (again out of 100) shows how often it’s linked to in a meaningful way.
This information was taken from the free version of Majestic.
Take care not to pick sites whose citation is much higher than their trust. While citation is nearly always a little higher, it should not be more than 30% higher in the most extreme cases you want to consider. It would be an indication of a site that had been spammed by poor quality links itself and maybe not the place to set up your new profile.
Most AAA linking tools will provide you with a list of sites, and the better ones will also show you some other important metrics. Page rank, Alexa (a rough guide to traffic levels) and maybe the IP address. The IP address might be important if several sites share the same server, then the value to linking and building profiles on more than one of them is greatly diminished.
Sites that allow full user profile creation are going to be a little better as well. Bio, photo etc. Will all add to the user experience and aid click through. Anonymity is a contra indicator for click through – so get personal (I know what questions will follow this statement – but I’ll save that for another day)
A good profile is going to allow you to place media. Photos, videos, possibly even podcasts, galleries and slideshows.
I’m not saying every profile needs to have these capabilities, but it’s best of some do. Not only does this make for a far better user experience but it allows you to use sites like Youtube, Pintrest etc. and then X-post content for both linking and traffic purposes. Good idea eh?
The Hassle Factor
Some sites are just a P.I.T.A to deal with Double log ins, always asking you to change user name, not allowing you to control who posts comments (thereby letting people steal your link thunder) over zealous posting rules, specific niche requirements
Meh! Who needs it. Remember, you are not looking to create spam, you want to add value with well written visitor bait content, sensible SEO and get click through. If they don’t want your legitimate business, forget them, there are plenty of sites out there that do.
Coming Soon. “What About Content”?